Let's Talk About SEO, Baby.
It has never mattered which organisation we worked for, big corporate beasts or small independent start-ups, search engine optimisation marketing was always the buzzword that digital marketers knew they needed to be aware of, but also so reluctant to tackle. Did you know that around 75% of people never scroll past the 1st page of search engine results?
We live in a digital marketing world of quick wins, instant gratification to our marketing efforts, and ROI measured at the flick of a switch. SEO doesn't fit the bill in any of those categories and often falls into the cracks around more prominent over-the-line campaigns. Yet, it shouldn't be falling through the cracks, it should be the GLUE around the cracks, and working in conjunction with other digital marketing efforts can quite often be the cherry (and icing) on top of the cake.
Yes, SEO marketing is a long game with an ever-changing race for rankings but foundations set on your website core and learning the principles applied to everything from day-to-day website maintenance to larger campaigns will soon add to you, your company, and most importantly, your results, achieving more.
Here at Digital Refinery, we understand the importance of search engine results and want to guide our clients in making sure it isn't feared, it isn't an afterthought and we pass our knowledge on to make SEO such an ingrained part of your everyday work, that it no longer feels like a chore.
Search Engine Results Pages, Domain Authority and Keyword Ranking- yes are all important factors and can measure how successful campaigns are treating your brand. But to us, it's less about metrics and more about steering the right audience, the right customer to your channels to generate conversions by listening to your industry experience.
Of course, we will celebrate a client ranking higher for a brand keyword in Google or driving more quality traffic to your website- but for us, the win is empowering more people with the tools to tackle SEO head-on and to no longer see it as a Digital Marketing barrier.
Trust us, it will be worth it.
SEO: Super Excruciating Obstruction no more...
Love The Digi Refiners,
Mitch & Lil x